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    Welcome to Helden Wealth Corp., where you can rely on getting sound corporate financial management.

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Introduction

The area of corporate finance deals with the sources of funding and the capital structure of corporations, the actions that managers take to increase the value of the company to the shareholders, and the tools and analysis used to allocate financial resources. The primary goal of corporate finance is to maximize or increase shareholder value in congruence with the organization’s long-term goals.

Finance is a field that deals with the study of investments and aims to price assets, based on their risk level and their expected rate of return. Finance can also be defined as the discipline of money and resource management.

Financial management refers to the efficient and effective management of money in such a manner as to accomplish the objectives of the organization. It includes the acquisition, management and financing of resources. It includes the dynamics of managing both assets and liabilities, over the lifetime of a business or investment, under varying degrees of uncertainty and risk.

To this end, corporate financial management deals with the efficient allocation of all the resources of a corporation:

  1. Financial assets, such as stocks and bonds
  2. Real assets, such as plant and equipment
  3. Human assets, including the executives, the managers, the employees and the supply chain partners.

Helden Wealth Corp. believes that all stakeholders need to be considered for all investment decisions for intelligent corporate financial management.

Helden Wealth Corp. provides sound financial management services to corporations, of any size.

Mission Statement

“Helden Wealth Corp. will continuously work to be revered as a premium business counselling and corporate financial management services brand, by offering a holistic approach to intelligent and effective corporate financial management strategies that are congruent with the client’s goals.”

Key Corporate Services

Financial management focuses on acquiring, managing and financing the resources of a company, with due regard for the prices and business dynamics of external economic markets, since no company operates in a vacuum.

It is concerned with the efficient use of all the company’s resources and takes into account the market rates to obtain any required financing, the purchase of assets and the securing the services of employees, managers and supply chain partners.

Helden Wealth Corp. breaks down the discipline of financial management into the following main Key Service Areas:

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Factors Affecting the Company’s Market Value

External EnvironmentStrategic DecisionsFinancial ManagementCompany Value

External Environment:

  1. Financial markets
  2. Government rules and regulations
  3. Tax structure
  4. Competitors
  5. General business conditions
  6. World economy
  7. Other; Social, local and international factors

Strategic and Policy Decisions Controlled by Management:

  1. Types of products and services offered
  2. The size and quality of the market opportunities for the offerings
  3. Marketing & production systems
  4. Investment policies
  5. Debt levels
  6. Dividend policy
  7. Working capital policies
  8. Employee, management and supply chain policies

Financial Management:

  1. Acquisition of resources
  2. Financing the resources
  3. Management of resources

The Resulting Value of the Company:

  1. Assessment by the financial markets of the riskiness of the company’s cash flows, management and brand quality all contribute to the valuation assigned to the company’s equity
  2. The Value of the Equity = Financial Value + Brand Value + Other Intangible Value
  3. Total Value of the Company = Value of the Equity + Value of the Debt

Functions of Financial Management

  • Estimation of capital requirements

    A finance manager must make estimations with regards to capital requirements of the company. This will depend upon expected costs and profits and future programmes and policies of a concern. Estimations should be made in an adequate manner which increases earning capacity of company.

  • Determination of capital composition

    Once the estimations have been made, the capital structure must be decided. This involves short-term and long-term debt and equity analysis. The capital composition will depend upon the company’s policies, current cash flow, expected future cash flows and the amount of cash retained by the company, as well as any additional funds required by the company.

  • Choice of sources of funds

    For additional funds required, a company has many choices like:

    1. Issue of additional common shares, bonds and debentures
    2. Issue of preferred shares
    3. Issue of bonds and debentures
    4. Loans from banks
    5. Non-traditional financial institutions
    6. Private and or family sources

    Choice of factor will depend on relative merits and demerits of each source and period of financing desired.

  • Investment of funds

    The finance manager must decide how to allocate funds into profitable ventures so that there is safety on investments and regular returns are possible and probable.

  • Distribution of surplus funds

    The finance manager plays a key role in the decision of how to distribute the business’s net profits. This will be done in two ways:

    • Retained profits – Identifying the amount retained by the business will be decided by the results of the capital budgeting process, which will depend upon the expansion, innovation and diversification plans of the company.
    • Dividend declaration – Identifies the rate of dividends to be declared for shareholders, whether or not to repurchase the company’s stock through a share buyback program. and other benefits, like bonuses.

  • Management of cash

    The finance manager must make decisions with regards to cash management. Cash is required for many purposes like payment of wages and salaries, payment of electricity and water bills, payment to creditors, meeting current liabilities, maintenance of enough stock, purchase of raw materials, etc.

  • Financial controls

    The finance manager has not only to plan, procure and utilize the funds but must also exercise control over finances. This can be done through many techniques like ratio analysis, financial forecasting, cost and profit control, etc.

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